::ApEx Of E-mArKeTiNg: 5 Things To Focus on this Short Holiday Season

Tuesday, December 16, 2008

5 Things To Focus on this Short Holiday Season

Since Thanksgiving came a week later than last year, it's got both businesses and consumers flustered. Not only is there a week of less sellin' there's a week of less buyin'! For those of you who aren't retailers this might even be the end of your fiscal year. Couple that with the economy and everyone is freaking out!

So what do you do? Sit down for a moment, relax and let's think about things. How will you treat this short season?

1. Get your email marketing ducks in a row - Because email is so quick, there doesn't have to be a big lead time and a lot of moving parts. However, you need to devote an hour, where you sit down and calendar out your campaigns. Then create them all at once and schedule them out. If you do this now, you can get at least 4 emails out to customers before it's too late.

Click here to read 4 more ideas for this season

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